Video marketing: a means more efficient in reaching traffic targets.
Video marketing is more effective than other traditional means of advertising when it comes to reach the targets and provoke the act of purchase.
Are you launching a new product or service? Well, you just have to create a video to show how it works. So to explain the power of Video Marketing, almost 100% of customers say they have watched an explanatory video to learn more about a product or service. It is this today that 50% of the companies that use video marketing declared having placed an explanatory video on their home page. And among these companies, 80% said that the explanatory video of their home page had given convincing results.
When you want to explain a fairly tricky concept, all you have to do is create animated videos. The animation effectively translates concepts that no text or live video can bring. In addition, boring talking heads are no longer enough to break through the clutter. Animated videos, which are pleasant audiovisual constructions, work perfectly because they combine entertainment, everyday life, and simplicity.
Make sure you use a process that will work for you. Use the pre-production steps to make your video content stand out from the rest. Learn essential tips and examples of good practice on how to create a product demo video.
Video engages even the laziest buyers
Video Marketing is a great learning tool, but it’s also very easy to consume. Life today is too busy to have time to read long product descriptions or delve into services. Today’s customer wants to see the product in action. Video preference is one of the most important driving forces behind the use of video in your content marketing.
Video marketing that works on many levels can capture a large audience. Even the laziest. Make sure to target not only the “eyes but also the ears” of the potential client. Your competitive advantage gets double power!
The video encourages social sharing
However, in a social media setting, video marketers need to remember that people share emotions, not facts. Almost the majority of users say they would share a branded video with their friends if it was entertaining. So create fun and entertaining videos to encourage social sharing. Emotions aren’t exactly a return on investment, but social sharing can increase traffic to your site.
Video advertising is increasingly used and within the reach of those who use it.
The adoption of video is growing in part because of technological advances, but also because it is easy to distribute around the world.
Making marketing videos for your business requires creativity and knowledge in human psychology. The cocktail of these components makes it possible to perform real advertising miracles at a lower cost.
The emotionally-charged creative video ad can be delivered to the Internet in a matter of days, garnering millions of views. And that’s the point of video marketing: only the most creative survive.
Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
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